Harizma-M

Brand Identity
Project Overview
The dental clinic "Harizma - M" was opened in 1998.
Vitaliy Yakovlevich Mikhaylyuk has been the initiator and director of the clinic since its opening. At that time, it was the second dental clinic opened in the Kotovsky district, Odesa. Over the years, the director's sons joined the clinic, making it a family business filled with love and care for each patient. Since then, the clinic has undergone many stages of development, reconstruction, and equipment updates.
My Contributions
During its many years of history, the Harisma - M dental clinic has created a name it is proud of. And my task as a designer was to turn it into a brand with an attractive and appropriate design. At the heart of the logo, the letter M is the first letter of the family name of the founder and his sons, for whom the clinic has become a life's work. This dedication to family tradition, love for one's craft and desire for development are the main values of the clinic that formed the basis of its identity reflected in the design.